千期无错九肖公式105期
中文聚焦 > 滚动新闻 > 千期无错九肖公式105期

爱奇艺财报q3

来源:部落守卫战官方网站|千期无错九肖公式105期
2019-12-15 07:44:27
分享

  

  The roots of the luxury watch industry run deep — back hundreds of years — and most brands today lean heavily on that heritage, believing that it gives their products a special appeal and legitimacy.

  Current lines are dominated by what the industry calls “vintage-inspired” designs, often supported by archive stories linking products to historic events, like the Omega Speedmaster Professional that Buzz Aldrin wore on the Moon 50 years ago.

  While growing exports have suggested that this strategy was working (they were up last year by 6.3 percent year-over-year, according to the Federation of the Swiss Watch Industry), some brand experts have been warning for a while now that it leaves the next generation of consumers cold.

  Elspeth Cheung, global valuation director for the BrandZ unit of the marketing research group Kantar Millward Brown, said the industry’s obsession with looking backward was a “ticking time bomb.”

  “Luxury watch brands have a very strong story but they’re not yet connecting with the younger generation,” Ms. Cheung said. “They’re not doing enough with influencers, who are very important in an age of passion.”

  And, she said, “They don’t operate in a space the younger generation are spending their time in. They’re in airports and clubs, or doing sponsorship, but the younger generation are on their mobile phones. If the brands can do social well, they will capture a lot of impulse purchases.”

  Russell Kelly, chief commercial officer of the watch website Hodinkee, said that while it made what he called “perfect sense” for brands to market their heritage because it gave consumers “a glimpse into the provenance of the brand,” he agreed that the brands are falling behind.

  “The mechanical watch industry is still very traditional,” said Mr. Kelly, who was brand manager of Tudor U.S.A. before moving to Hodinkee in February. “There’s an opportunity for the brands to embrace digital marketing platforms more and to reach the next generation through marketing vehicles that fit them.”

  The idea that high-end watch brands didn’t embrace social media is nothing new. The luxury sector was slow to adapt to the digital age, initially believing that screens just wouldn’t convey the experience, and many brands still don’t support e-commerce models.

  Rolex is among them, yet it was the only watch brand to feature in Kantar’s brand equity report “BrandZ Top 100 Most Valuable Global Brands 2018.” The report gave Rolex a brand equity valued at .7 billion, which placed it fifth among luxury brands (behind Louis Vuitton, Hermès, Gucci and Chanel).

  That figure, however, was not enough to qualify it for the top 100 overall brands, a category that included everything from Google to beauty products. (The German sports apparel company Adidas ranked 100th, with a brand value of .5 billion.)

  Baume, a new watch brand launched by Richemont last May, has followed a different model. An e-commerce business that sells direct to the consumer, its focus has been on affordable watches produced sustainably — and using social media to build its brand equity.

  “Instagram is the most important communication channel for us to build brand equity through storytelling,” said Marie Chassot, head of Baume (her modest title is another indication of the brand’s modern orientation). “The platform allows us to spread Baume’s values and mission in the most visually diverse and engaging way, enabling us to leverage everything from our brand partners and collaborators, to product and behind the scenes content.”

  But, then, Baume’s version of a storied history is less than a year old. Blancpain, in comparison, was founded in 1735 and Vacheron Constantin in 1755.

  “If you have the chance to use a long history, it would be a big mistake not to use it,” said Nicolas Baretzki, Montblanc’s chief executive. “Relating to history is very reassuring to customers. The question for brands is how to benefit from what belongs to you.”

  Montblanc only began making watches in 1997. Then, in 2006, the brand’s parent company, Richemont, bought the Minerva watch factory (established in 1858) and placed it under Montblanc’s control, presumably to enhance its reputation as a watchmaker.

  Mr. Baretzki said that Minerva now is fully integrated into Montblanc, but convincing consumers of Montblanc’s expertise had been “a very tedious and difficult journey.”

  Bremont had the same problem. The British brand produced its first watch in 2007 and now has boutiques in London, New York and Hong Kong. It has built its brand around engineering, aviation, its British roots and by regularly producing watches with historic links to Concorde and the Wright Flyer, among others.

  This year, Bremont announced a partnership with the Ministry of Defence, better known in Britain as the M.O.D. “We don’t have any legacy issues, we have a blank canvas,” said Nick English, one of the brand’s two co-founders. “The good thing about the M.O.D. partnership is that it gives us legitimacy. And when we look back in 20 years, and to the year we started making watches alongside the M.O.D., it will be a lovely part of Bremont’s history.”

  Other brands have followed the same approach. “It’s all about credibility,” said Petros Protopapas, Omega’s international brand heritage manager, referring to the house’s so-called Moonwatch as one example of a heritage story that gave the company an advantage over competitors.“No one can take the Moonwatch story away from us,” Mr. Protopapas said. “Others would die for this. It makes our story more credible, richer and more tangible. We are in a much better position because of our story.”

  Luxury watch brands have been evolving their approaches, however.

  Mr. Kelly, the Hodinkee executive, said that, while modern tastes can often influence vintage-inspired design, brands have also been using their archives to position watches as ecologically sensitive, tapping into something that has been identified as extremely important to millennial and younger consumers and, therefore, has become a strong trend in fashion and luxury.

  “Using archive designs highlights the sustainable nature of the mechanical watch industry,” he said. “The younger generation is really focused on the environmental sustainability of every company they purchase goods from. Mechanical watches don’t often get thrown away. It’s a very sustainable product.”

  Some observers believe the influence of sustainability has gone deeper. Earlier this year, Vacheron Constantin introduced the Traditionnelle Twin Beat, a perpetual calendar with a 65-day power reserve (three to four days has been typical).

  “I don’t know if it’s true or if it’s just cheap philosophy, but I don’t think it would have been possible to think about such a system 30 years ago,” said the company’s style and heritage director, Christian Selmoni. “Back then people were just consuming plastic and putting everything in the sea.”

  Mr. Selmoni said that it was “definitely not enough” to build a brand on heritage alone, but that being a traditional brand was a responsibility. “Your mission is to continue the story,” he said, “and to innovate and create things in the tradition of your family.”

  The challenge for brands now is to translate the brand equity created by heritage stories and products into marketing strategies targeted at the next generation of watch buyers.

  Ms. Cheung used the example of Gucci, which she said was successfully using WeChat, the Chinese messaging, social media and mobile payment app popular with young Chinese consumers, for social commerce. Last year, Audemars Piguet stepped into e-commerce for the first time with a WeChat pop-up store.

  But as a rule, she said watch brands had yet to catch on.“What the fashion brands are doing to appeal to a younger generation is a wake-up call to traditional watch brands,” she said.

B:

  

  千期无错九肖公式105期【铁】【匠】【手】【下】【的】【活】【停】【了】【停】,【随】【即】【继】【续】【甩】【开】【锤】【子】【击】【打】【铁】【砧】。【他】【咧】【了】【咧】【嘴】,【爽】【朗】【地】【笑】【了】,【口】【中】【发】【出】【闷】【雷】【般】【的】【声】【音】:“【远】【来】【是】【客】,【我】【们】【自】【然】【不】【会】【用】【幻】【术】【欺】【骗】【客】【人】。” “【真】【是】**。”【李】【无】【明】【不】【轻】【不】【重】【地】【赞】【了】【一】【句】,【扭】【过】【头】【来】,【随】【手】【拎】【起】【了】【一】【柄】【红】【缨】【枪】,【枪】【尖】【闪】【烁】【的】【冷】【芒】【让】【人】【想】【起】【了】【深】【夜】【的】【月】【光】,“【质】【量】【不】【错】,【不】【过】【对】【我】【无】【用】。【你】

【说】【声】【抱】【歉】,【学】【校】【里】【刚】【考】【完】【试】,【今】【天】【去】【体】【测】, 【传】【少】【又】【虚】【了】, 【跑】【完】1000【米】【之】【后】【已】【经】【瘫】【了】.【后】【背】【巨】【疼】,【没】【有】【好】【的】【状】【态】【写】【书】,【只】【能】【再】【鸽】【一】【天】【了】,【向】【各】【位】【读】【者】【大】【佬】【申】【请】【请】【假】【一】【天】。 (【女】【朋】【友】【还】【笑】【我】【胖】【的】【跑】【不】【动】【了】,【哭】(;`O´)o) 【等】【我】【身】【体】【恢】【复】【了】,【一】【定】【爆】【更】【补】【上】。 【明】【天】【正】【常】【更】【新】,【差】【不】【多】【下】

【想】【到】【这】【里】,【她】【目】【光】【阴】【冷】【的】【看】【向】【了】【叶】【青】【璃】。 “【你】【以】【为】,【这】【次】【的】【行】【程】【会】【很】【轻】【松】?” 【看】【到】【叶】【青】【璃】【这】【时】,【根】【本】【就】【没】【有】【回】【看】【自】【己】【的】【意】【思】。 【她】【的】【目】【光】,【正】【痴】【痴】【的】【看】【着】【君】【傲】【寒】。 【仿】【佛】,【她】【的】【眼】【中】,【根】【本】【没】【有】【别】【人】,【只】【有】【鬼】【面】【大】【人】【一】【人】。 “【呸】!” 【蒋】【家】【姐】【妹】,【同】【时】【往】【地】【上】【啐】【了】【一】【口】。 “【不】【要】【脸】【的】【贱】【人】!”

  【今】【天】【凌】【晨】【的】【西】【甲】,【巴】【萨】【主】【场】【对】【阵】【塞】【尔】【塔】。【近】【期】【低】【迷】【的】【巴】【萨】【终】【获】【一】【场】【大】【胜】,【而】【全】【场】【最】【大】【的】【功】【臣】【依】【旧】【是】【梅】【西】。【三】【粒】【进】【球】,【戴】【帽】【的】【梅】【西】【不】【出】【意】【料】【的】【率】【领】【球】【队】,【拿】【下】【对】【手】,【也】【算】【是】【鼓】【舞】【了】【球】【队】【的】【士】【气】。千期无错九肖公式105期【苏】【晓】【默】【此】【时】【已】【经】【吓】【得】【连】【手】【机】【都】【拿】【不】【稳】【了】,【战】【战】【兢】【兢】【地】【总】【算】【是】【拨】【通】【了】【电】【话】,【然】【后】【拿】【给】【了】【夜】【冥】【宇】:“【具】、【具】【体】【的】、【原】【因】,【你】、【你】【还】【是】【问】【妈】、【妈】【吧】!” 【接】【过】【手】【机】,【夜】【冥】【宇】【恭】【敬】【地】【对】【电】【话】【里】【的】【岳】【母】【打】【着】【招】【呼】,【然】【后】【便】【听】【到】:“【嗯】,【好】【的】,【我】【知】【道】【了】,【妈】【您】【放】【心】【吧】!” 【随】【后】【苏】【晓】【默】【就】【神】【奇】【地】【看】【到】【了】【一】【向】【不】【可】【一】【世】【的】【夜】【冥】【宇】,

  【正】【在】【这】【时】,【就】【见】【盼】【笑】【从】【门】【外】【走】【了】【进】【来】。 【屋】【里】【的】【几】【人】【疏】【忽】【间】【全】【朝】【她】【看】【了】【过】【去】。【盼】【笑】【本】【跨】【进】【的】【脚】【一】【僵】,【满】【目】【诧】【异】。 【俞】【公】【爷】【轻】【咳】【了】【一】【声】,【众】【人】【才】【回】【过】【神】【来】。 【见】【几】【人】【异】【常】【的】【神】【情】,【盼】【笑】【心】【底】【一】【惊】,【连】【忙】【开】【口】【问】【道】:“【是】【六】【姐】【儿】【出】【了】【什】【么】【情】【况】?” 【缪】【娘】【见】【她】【神】【色】【凝】【重】,【摇】【了】【摇】【头】,“【没】【有】,【大】【夫】【说】【了】【已】【降】【下】【热】,【只】

  【面】【对】【林】【默】【笙】【如】【此】【露】【骨】【的】【嫌】【弃】,【杨】【思】【秋】【已】【经】【不】【觉】【得】【痛】【了】。 【这】【二】【十】【多】【年】【来】【的】【苦】【苦】【等】【待】,【她】【的】【泪】【已】【经】【流】【尽】【了】。【所】【以】,【此】【刻】【她】【就】【当】【作】【耳】【旁】【风】,【并】【没】【有】【把】【林】【默】【笙】【的】【话】【当】【回】【事】。 【杨】【思】【秋】【庄】【重】【地】【坐】【在】【沙】【发】【上】,【白】【色】【的】【开】【衫】【映】【着】【她】【略】【带】【苍】【白】【的】【脸】,【她】【没】【有】【回】【头】【看】,【就】【是】【盯】【着】【林】【默】【笙】【刚】【刚】【看】【过】【的】【报】【纸】【在】【说】【话】,“【林】【默】【笙】,【说】【实】【话】,【我】

  【忆】【扬】【被】【包】【扎】【的】【里】【三】【层】【外】【三】【层】,【身】【上】【脸】【上】,【还】【有】【脖】【子】,【都】【是】【伤】【口】。【有】【些】【凝】【固】【的】【血】【块】【连】【着】【衣】【服】【粘】【在】【肉】【上】,【被】【撕】【下】【来】【的】【时】【候】【忆】【扬】【居】【然】【有】【种】【莫】【名】【的】【心】【安】,【这】【么】【痛】,【都】【是】【那】【个】【混】【蛋】【带】【给】【她】【的】,【所】【以】【他】【掉】【下】【去】【也】【是】【活】【该】! 【但】【是】……【郝】【娟】,【一】【想】【起】【她】,【忆】【扬】【的】【心】【就】【像】【无】【形】【的】【钝】【器】【狠】【狠】【地】【敲】【击】,【那】【个】【女】【生】【是】【无】【辜】【的】【啊】!【她】【那】【么】【好】,【不】【该】

  

上一页 1 2 下一页

分享